Somnia Wins Platinum at 2014 eHealthcare Leadership Awards
Somnia Anesthesia, a national anesthesia practice management company, is proud to announce a “platinum” win for “Best Overall Internet Site” at the 2014 eHealthcare Leadership Awards Winners were selected from more than 1,000 entries.
“The demands of healthcare reform and an increasingly competitive environment have accelerated digital innovation,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Organizations have made major improvements in their websites, expanded use of social media, and are employing mobile applications to engage current and prospective customers and enhance quality and operational efficiency.”
Gothberg notes that improvements in websites were largely focused on enhancing visual interest, simplifying navigation, and showcasing key service lines. Video, audio, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections. “A significant number of organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds. “Digital receives the greatest focus.”
Judges looked at how websites and other digital communications compared among competitors in each organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
As in previous years, Somnia’s website continues to gain recognition for its easy navigation, innovative platform, and information-rich content.
“We are very proud that Somnia’s website continues to gain as much recognition as it does”, says, Laura Herrera, Vice President of Marketing for Somnia. “We worked hard to develop a site that would help our customers understand what we do, how we do it and how it the partnership will benefit them. Regardless of our wins, our team always looking for new ways to improve the customer experience – that’s what keeps us one step ahead.”
To view the Somnia website, visit www.somniainc.com.